BT Sport bags exclusive rights to C/League and Europa broadcast

BT Sport has been awarded the exclusive broadcast rights to UEFA’s European club competitions until 2024, it was announced on Friday.

As part of the deal – which has cost £400million per year and commences in 2021 – BT have secured the rights to all 420 games from the Champions League, Europa League and the new Europa Conference League for a further three seasons.

BT Sport will see an increase of 77 games from the previous deal, which includes highlights and in-match clips

Last season, both the Champions League and Europa League finals were contested by Premier League teams.

BT Sport reported a 26 per cent increase in Champions League viewer hours, with the final between Liverpool and Tottenham made available for everyone to watch in the UK via social media.

A record 11.3 million people tuned in across all platforms to watch the Reds go on and lift the European Cup for a sixth time in Madrid.

Chief executive of BT’s Consumer Division Marc Allera said: “We’re delighted to remain the home of UEFA Champions League in the UK.

“BT Sport leads the way when it comes to UEFA Champions League coverage, and we are very excited to continue to bring our world class coverage to one of the most exciting football competitions in the world” Jurgen Klopp’s Liverpool side beat Tottenham to win the 2019 Champions League final in Madrid.