Budweiser made a brilliant tribute to Lionel Messi reaching 644 goals – by sending beer to the goalkeepers he has beaten.
The Barcelona legend, who is in his 17th senior season with the Spanish side, hit the milestone in a 3-0 win over Real Valladolid
It means that the 33-year-old has scored more goals for one club than anyone else, beating Santos and Brazil icon Pele’s tally in South America.
Messi’s strikes have seen him win 10 La Liga titles, four Champions League honours and three Club World Cups.
And the Argentine has had to beat some of the best goalkeepers in the world too – and Budweiser made a special gesture to them in honour of the moment.
The American beer manufacturer shared an advert on Twitter, with Messi sitting on a throne and saying: “In this game, no goal is easy.”
Also sharing a video on the social media channel, Budweiser announced that they would be sending custom bottles for each of his 644 goals to the 160 goalkeepers the forward has scored against.
These include Juventus and PSG legend Gianluigi Buffon, who Messi beat for the first time in 2017 during the Champions League group stages.
Sharing a snap with bottles 514 and 515, the Italian wrote on Twitter: “Thanks for the beers.
“I’ll take it as a compliment. We had great battles over the years! Congratulations on breaking the 644 record Messi.
“It really is an unbelievable achievement. Cheers!”
While Chelsea shot-stopper Kepa Arrizabalaga, who face Messi a short while after Buffon while playing for Athletic Bilbao before his London move, also received two bottles.
Sharing a selfie from Cobham training ground, the Spaniard wrote: “Thank you very much, Budweiser, for the gift.
“And congratulations Leo Messi for breaking another new record.”
Messi missed out on the FIFA Best Male Player of the Year award, though, as he came third to Cristiano Ronaldo and Robert Lewandowski.
While the Argentine has achieved incredible records, his votes in the awards appeared to suggest he is not over Barcelona’s Champions League humiliation against Liverpool.