Juventus announced they have renewed their shirt sponsorship deal with Jeep for the next three seasons, worth €45m per year plus bonuses.
Both Juventus and FCA Italy, who run Jeep, are owned by the Agnelli-Elkann family holding company Exor.
“Juventus Football Club S.p.A. (“Juventus”) communicates to have reached an agreement with FCA Italy S.p.A. (“FCA”) for the renewal of the match jersey sponsorship for 2021/22, 2022/23 and 2023/24 sporting seasons.
“This agreement stems from the mutual satisfaction of a successful partnership that has been accompanying Juventus and Jeep since 2012/2013 sporting season.
“The agreement provides for a base fee of €45million for each sporting season and variable components based on sporting results.”