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Juventus extend sponsorship deal

Juventus announced they have renewed their shirt sponsorship deal with Jeep for the next three seasons, worth €45m per year plus bonuses.

Both Juventus and FCA Italy, who run Jeep, are owned by the Agnelli-Elkann family holding company Exor.

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“Juventus Football Club S.p.A. (“Juventus”) communicates to have reached an agreement with FCA Italy S.p.A. (“FCA”) for the renewal of the match jersey sponsorship for 2021/22, 2022/23 and 2023/24 sporting seasons.

“This agreement stems from the mutual satisfaction of a successful partnership that has been accompanying Juventus and Jeep since 2012/2013 sporting season.

“The agreement provides for a base fee of €45million for each sporting season and variable components based on sporting results.”

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