MultiChoice signs Iwobi as brand ambassador
MultiChoice Nigeria, has announced Super Eagles and Arsenal striker, Alex Iwobi as brand ambassador.
The endorsement deal was done on Tuesday at its Victoria Island office in Lagos.
The 22-year-old will feature on DStv campaign which includes TV, out-of-home, digital, radio and press adverts and make special guest appearances at major DStv events amongst other activities.
According to the Managing Director, MultiChoice Nigeria, John Ugbe said the company is excited to have Iwobi on board even as lovers of football get ready for the new football season.
“We are pleased that we are bringing the excitement of the new football season even closer to our customers. Iwobi’s energy and the passion he displays on the pitch is what endears him to fans across the world and as such, makes him a good fit for our brand”, said Ugbe.
He further said that the endorsement is a way the company is showcasing and rewarding African and Nigerian talent in football.
Speaking on his latest brand endorsement, Iwobi, the professional footballer who plays as a forward for Premier League Club, Arsenal and the Nigeria national team said:
“It’s an honour to be an Ambassador for DStv. Their passion for promoting sports is unrivaled across Africa. It has shown over the years that it is committed to bringing the highest quality of sporting programmes and entertainment to millions of Africans. I’m looking forward to the launch of our first project and the many more to come in the future. I’m thankful to everyone who has made this possible and excited to be part of the DStv family.”
Echoing similar sentiments, Frederik Obasi, Commercial Agent for Alex Iwobi said: “It’s been a pleasure putting this exciting partnership together with MultiChoice. They have demonstrated their commitment to empowering the new generation of African talent.
DStv is a huge platform which gives Iwobi exposure not just in Nigeria, but the whole of Africa too and we are looking forward to this long term partnership.
With the new football season only a few weeks away, MultiChoice promises to deliver the best football experience on its SuperSport channels live and in HD glory to all DStv and GOtv football fans all over the continent.
The Multichoice deal for Iwobi would be the second after LG Electronics which was sealed ahead of the FIFA World Cup.