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Olympic Channel launches global digital platform in Hindi

Featuring Olympic stars and stories from across the globe and continuing the excitement
of the Olympic Games all year round, the International Olympic Committee’s Olympic
Channel is now available to Hindi-speaking fans around the world in their native
language.

Starting on Wednesday, fans and users have the option to experience the Olympic
Channel in Hindi as one of the 12 languages offered on the global digital platform at
olympicchannel.com and its mobile apps.

In addition to the multi-language user interface, fans and users have the option to
experience the Olympic Channel in Hindi while also engaging with locally produced daily
content, news and features as well as Olympic-themed original series and documentaries
with an emphasis on Indian athletes, teams and sports.

Coinciding with the launch of Hindi, viewers can watch the new four-episode docu-series
Shakti: India’s Super Women. The Olympic Channel original series features Indian female
athletes Dipa Karmakar, Deepika Kumari, Sakshi Malik and Sandhya Shetty who face
unmatched obstacles in order to participate in sports to achieve their dreams.

“The availability of the Hindi language on the global digital platform is a significant
step in the Olympic Channel’s evolution as we look to create more personalised
experiences for Olympic fans around the world,” said Mark Parkman, general manager of
the IOC’s global Olympic Channel. “This is a great way to engage with more fans in
growing markets and to tell the great Olympic stories in a way that connects directly to
them as we build excitement on the road to Tokyo 2020.”

To experience the Olympic Channel in a language other than English, users can select the
option through the language button in the upper right-hand corner of olympicchannel.com.
On the Olympic Channel app, the experience will coincide with the language of the mobile
device operating system. To select a different language, users should change their
operating system language preference on their mobile device.

Offering unparalleled access to Olympic sports and athletes all year round, the
subscription-free Olympic Channel OTT service launched worldwide following the Olympic
Games Rio 2016. Through inspirational stories, comprehensive coverage, original
programming, live events and exclusive interviews, the Olympic Channel provides fans
with a dedicated media platform to follow their favourite sports and athletes before,
during and after the Olympic Games on the road to Tokyo 2020 and beyond.

The Olympic Channel is available worldwide at olympicchannel.com and its apps for mobile
and connected TV devices.

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