Barca partner Chinese firm on branded merchadise

Barcelona have agreed a deal with All Star Partners that sees the marketing agency produce club-branded merchandise for the Chinese market, according to Palco23.

The arrangement will apparently also see the La Liga club get their products placed on Chinese ecommerce platform Tmall, expanding Barca’s reach beyond Nike’s online store , currently their sole merchandise distributer in the country.

In a bid to tap into the local market, All Star Partners will produce merchandise that does not seek to replicate what is sold in Europe, instead creating a line of products focusing on Chinese consumers, according to the Spanish sports business outlet. These new products reportedly include Barca-branded red envelopes used to give money at Chinese New Year and traditional parasols.

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The move continues Barca’s stated aim to expand their reach in China.