Chelsea shirt sponsors Infinite Athlete confirm details about deal
New Chelsea sponsors Infinite Athlete have revealed they will sponsor the club beyond this season and are open to a “never-ending, larger partnership”.
Chelsea last week announced a £43million, season-long deal with the sports technology company to be their front-of-shirt sponsors.
But Charlie Ebersol, co-founder and CEO of Infinite Athlete, has revealed the deal will last beyond this season.
“I wanted to use our partnership with Chelsea to build an expanded footprint in football,” Ebersol said. “We had this idea about doing a one-year front-of-shirt deal. They discussed a longer deal about really building this out in a comprehensive package with all these different assets we will do with them over many years.
“We presented it to the Premier League as a unique deal. We are not just a traditional front-of-shirt sponsor in that we are doing social media tooling and other product stuff for the club.
The shirt sponsor was finally confirmed last week. / Getty Images
“So we have our seven-year partnership with Tempus Ex and another multi-year partnership around sponsorship, then other assets we do over the next years.
“Frankly, we are open to doing a never-ending and larger partnership with Chelsea.”
Infinite Athlete was only launched in August after Tempus Ex Machina acquired injury analytics firm Biocore, meaning Tempus now goes under the name Infinite Athlete.
Infinite Athlete has a dominant position in NFL, providing injury prevention tool Biocore.
Ebersol revealed Chelsea are using the artificial intelligence-powered app to try and improve their dismal injury record, with Emma Hayes’s women’s team also using the service.
Ebersol added: “When Todd Boehly, Behdad and Jose bought the team with them — I had already worked with them in other areas of sports.
“They reached out about whether our technology would help their team. Biocore is actually being deployed at all facilities.
“Any of the coaches can go as deep as they want on individual players so we can really drill down using the Infinite Athlete platform. Because it is AI-powered, it learns from you and adapts.
“They are using us on social media, broadcast, fan engagement, player performance and health and safety.
“It is the first time as far as I am aware, when a front-of-shirt partner is really integrated into the team. They are using us on social media, broadcast, fan engagement, player performance and health and safety.”