Mane to earn millions from Liverpool’s EPL victory

Sadio Mane has trademarked his name as Liverpool players prepare to cash in on Premier League title glory with millions in endorsements.

The superstar striker has been interviewed in an “SM10” cap and has registered his brand with the Government’s Intellectual Property Office, The Telegraph says.

Lionel Messi, Cristiano Ronaldo and Neymar each scoop £20milion-plus from a string of endorsement, making them sport’s top earners overall.

Harry Kane and Gareth Bale are among other big names to trademark their brands, promoting items like men’s products and clothes.

And with the Reds 25 points clear in the Premier League, their first crown since 2001 would be a huge marketing asset for a club with such long-established global following.

Social media, too, has also become a major earner for the world’s most-followed footballers.

Juventus hero Ronaldo pockets make around £38m a year from Instagram posts, twice the sum made by Messi.

David Beckham is said to rake in £8.6m, with Zlatan Ibrahimovic on £3.2m.

But as for endorsements, Senegal ace Mane’s fame is Africa could be his special selling point.

Sports marketing consultant Nigel Currie, of NC Partnerships, told The Telegraph: “Success is important in terms of marketability.

“Having that badge on your CV as not only a Champions League winner but a Premier League winner is pretty important.

“We have seen in the Far East with Son Heung-min and other players who have been able to crack that market, it is hugely lucrative.

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“Africa may not be as lucrative but it is still a very big and important market. Being the player of the year is significant and can capture a home market ahead of others.”