Messi, Mbappe, others to wear new kit as PSG Lands Shirt Deal Worth Up to $72m Annually

Paris Saint-Germain have secured a multiyear shirt sponsorship deal with Qatar Airways worth as much as $72.1 million per year, according to SportsBusiness.

Qatar Airways will take over for the French hospitality company Accor, PSG’s shirt sponsor since the 2019-20 season. Accor reportedly paid between $62.7 million and $72 million annually.

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PSG — the seventh-most valuable soccer team in the world at $3.2 billion — has had tremendous success in Ligue 1, finishing either first or second since the 2011-12 season.

The club has generated $661 million in revenue in 2022, up from $599 million in 2021. However, PSG has an operating income of -$102 million, compared to -$5 million last year.

PSG is the latest top-flight club to secure a new shirt deal.

Earlier this week, AC Milan extended its deal with sportswear brand Puma, which will reportedly pay Milan $31.5 million per year under a five-year contract.