A viral video showed Son Heung-min refusing to hold a fan’s phone when he asked for a selfie.
The video on TikTok shows a fan offering his iPhone to the South Korean star so he can take a selfie of them together.
Son, after realizing what product she was offering him to hold, put his hands together apologetically and explained that he couldn’t take the photo, but was glad the fan did instead.
The video then shows Son being offered a phone by another fan, where he was happy to take the selfie on this occasion with a supporter who was holding up a Tottenham jersey with his name on it.
As part of a sponsorship deal with Samsung, Son cannot take his own selfies or touch fans’ phones if the product is owned by a rival company.
The South Korean international became a Samsung brand ambassador earlier this summer.
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His contract with them means fans who don’t have a Samsung phone will have to take selfies if they ever come across the Tottenham star.
Since his connection with Samsung, Son regularly promotes its products on his Instagram account.
At the time of writing, Son’s latest Instagram post promoted Samsung as part of its “Everyday SmartThings with Son” campaign.
The video shows the 31-year-old lounging at home while promoting his products, including televisions, refrigerators, watches and phones
Son is highly sought after by companies to become an ambassador for their products, thanks in part to his status as South Korea’s biggest sports star.
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He has also partnered with brands such as Calvin Klein, Burberry, Gatorade and insurance company AIA Singapore
Son had a good start to the season, after his difficulties last campaign.
After jointly winning the Premier Golden Boot in 2021-22, he only scored 10 league goals last season
This season he has scored three goals in four games, all coming as part of a hat-trick in the 5-2 win over Burnley.