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Bundesliga smashes viewing figure records

The Bundesliga returned 66 days after the last fixture was played with football behind closed doors in Germany which gave fans no choice but to watch on television.

The games which took place with a 15:30 kick off on Saturday were followed by 3.68 million viewers on Sky’s paid platforms (27.4 percent of all TV viewers) and 2.45 million viewers on the free-to-view channel (18.2 percent of all viewers).

The free-to-air option will be available for the first two matchdays of the Bundesliga’s return.

The 18:30 kick off between Eintracht Frankfurt and Borussia Monchengladbach returned to more usual viewing figures with 740,000 spectators.

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“At last, football! We’re grateful to the millions in the audience and very satisfied, the outstanding audience shows that our programme concept worked perfectly,” said Jacques Raynaud, Sports and Marketing Director at Sky Germany.

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