Time magazine rolls out red carpet for Messi

Lionel Messi has been named Time magazine’s “Athlete of the Year” for 2023 after a trailblazing season marked by an eighth Ballon d’Or award and his ground-breaking move to Major League Soccer’s Inter Miami.

Time said the Argentine superstar had already had a transformative impact on the American sporting landscape, which has been historically slow to embrace football.

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“Lionel Messi this year managed to do what once seemed impossible when he signed with Inter Miami: turning the US into a soccer country,” Time commented.

The 36-year-old Messi made his debut for Miami in July following an acrimonious departure from Paris Saint-Germain.

The World Cup winner also rebuffed a lucrative move to Saudi Arabia in favour of a new chapter in MLS.

The eight-time Ballon d’Or winner made an instant impact on Miami’s fortunes, playing a pivotal role in helping the team win the expanded Leagues Cup, a cross-border competition for teams from MLS and Mexico’s top flight.