Anthony Joshua is the latest superstar to join forces with a legal cannabis firm.
According to the United Kingdom newspaper, The Sun, Watford’s WBA, IBF and WBO king has followed the likes of David Beckham and Mike Tyson into the booming industry by becoming a brand ambassador for British CBD company Love Hemp.
The 31-year-old will help promote the wellness brand, which already has high profile partners in the UFC including star welterweight Kumaru Usman, after penning a three-year deal.
The London 2012 Olympic champ is deep in talks with mandatory challenger Oleksandr Usyk about a September showdown on home soil.
But his management firm has found the time to link up with the homegrown business which claims to be able to help athletes with faster muscle recovery, effective pain management and reduced inflammation.
AJ said: “Love Hemp is a great brand with an amazing vision. The ability of CBD to improve people’s everyday lives is undeniable.
“I have a passion for dynamic British businesses, and for wellness, making Love Hemp a perfect brand for me to endorse and become a shareholder in.
“My work with Love Hemp will allow me to be involved in the company’s aggressive growth strategy as well as developing my own branded wellness focused CBD products.
“Everyone should be able to experience and enjoy the many benefits CBD provides.
“I look forward to working with Love Hemp to achieve this goal.”
Cannabis plants contain two main active ingredients. CBD or cannabidiol has been found to have medical benefits, while THC or tetrahydrocannabinol is the chemical that makes you high.CBD oil won’t get you high because it doesn’t contain THC, or has just trace amounts – less than 0.05 per cent.
Joshua was raging when his undisputed summer showdown with Tyson Fury collapsed thanks to Deontay Wilder’s successful legal demand for a third fight with the Gypsy King.
But the two-time champ has been taking out his frustration the best way possible.
He has been pummelling southpaw sparring partners at the Team GB base as they try to mimic the 18-0 Ukraine ace who he is due to meet at Tottenham’s new stadium.
Promoter Eddie Hearn said: “AJ knows how good Usyk is, but AJ wants to do a job on him. But he also knows people are unsure about him winning the fight, and I think he likes that.
“He has done four weeks of southpaw sparring up in Sheffield and he is gearing himself up for a big fight.
“We just hope that everywhere is open because we want to do 60-70,000 at Spurs.”
The Sun told in February how Becks, 46, is backing a skincare firm who use cannabis in their products.
And fellow sporting heavyweight Tyson is knocking out his business rivals by making around £500,000 a month from his cannabis farms – and even plans to hold a festival celebrating weed.