Super Falcons striker Assisat Oshoala and Nigeria lady of songs Tiwa Savage are to feature in a new FIFA initiative to marry sports and music identified as universal language.
The World soccer ruling body launched Wednesday what it dubbed FIFA sound,a strategy to connect with audiences worldwide through shared passions of football and music.
The project according to FIFA includes a new podcast series featuring Liam Payne and world’s leading football players and musicians.
“• First season of FIFA PlayOn Podcast to feature football players and global musicians such as Ivan Rakitić, Carli Lloyd, Asisat Oshoala, Lele Pons, Tiwa Savage, Wretch 32 and Morat, among others” was one of the bullet points of the new initiative dished out by FIFA on Wednesday.
A release to this effect said in part;
“FIFA has today announced the launch of FIFA Sound, a new entertainment strategy designed to create innovative and meaningful connections between football fans, music enthusiasts, players, artists, and the game and songs they all love.
“FIFA’s vision is to make football truly global, accessible and inclusive. The crossover between football and music underscores this wider cultural relevance. Both are universal languages and have the power to create unrivalled emotions.
It’s a natural fit to bring them together,” said Jean-François Pathy, FIFA’s Director of Marketing. “It’s been fantastic to see the enthusiasm around the launch of this strategy, and we are excited about the opportunities that lie ahead to connect people through inspiring human stories.”
FIFA Sound is kicking off with the launch of an eight-episode podcast series. Hosted by Universal Music Group’s global chart-topping artist Liam Payne and co-hosted by sports broadcaster Jaydee Dyer, the FIFA PlayOn Podcast pairs star football players with award-winning musicians for unforgettable conversations.
In each episode, celebrated footballers from around the world will discuss transformative moments from their careers – on and off the pitch – through the songs that have provided a soundtrack to their lives. The players will be joined by an award-winning musician who inspired them, as they explore the interplay between music and football in their lives.