Eniola Aluko lauds Sky Sports’ Women’s Soccer League deal
Former England international, Eniola Aluko, has said Sky Sports’ new deal to broadcast the Women’s Super League is a “huge step forward” for women’s football.
Sky Sports has announced a three-year deal with the FA to become the primary broadcaster of the WSL from September 2021.
The deal will see Sky Sports show at least 35 games exclusively live per season and further strengthens the broadcaster’s commitment to women’s sport.
Aluko, who won 102 caps for her country and also played for Chelsea, Birmingham City and Juventus, is now Aston Villa Women’s sporting director and believes the deal will enhance the women’s game in England.
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“It’s a huge step for the women’s game,” she told Sky Sports News. “Congratulations to Sky, congratulations to the WSL and congratulations to the FA.
“I think it’s a landmark deal which will just improve the visibility of the women’s game even further. One upon a time women’s football was shown once a year, and now Sky are announcing a minimum of 35 games in the season.
“For the first time clubs are getting some revenue distribution which for me as a sporting director is great news, because it means an economy is being created to help with operating costs and contracts all those things, so it is a massive deal and a huge step forward for women’s football in this country.”